In an increasingly global marketplace, brands face the challenge of delivering comprehensive product information while maintaining clean, uncluttered packaging. For beverage and consumer goods companies, the solution lies in on-label QR codes powered by GS1 global standards – a smart, scalable way to share rich product details without compromising design.
Unlocking Label Potential with QR Technology
Traditional labels are limited by physical space, often forcing brands to prioritise regulatory essentials over engaging content. By integrating QR codes at barcode-level, companies can redirect consumers to digital platforms that host multi-language usage instructions, ingredient lists, provenance data, and certifications – all tailored to the product and the user’s scan location.
This approach not only declutters the label but also enhances the consumer experience, offering easy access to relevant information with a single scan.
A Cost-Effective, Scalable Solution
QR codes are a low-cost marketing and compliance tool. They can be printed directly onto packaging and scaled across product lines with minimal investment. Unlike country-specific labels, QR codes allow brands to centralise content and let platforms like Polytag manage redirects based on the mobile phone’s native language – ensuring consumers always receive information in their preferred language.
Powered by GS1 Digital Link and Resolver Technology
Using GS1 global standards, Codes QR de Polytag use Digital Link technology, enabling location-aware scans at scale. Resolver services automatically detect the user’s region and language, delivering the right content without manual intervention. This is especially valuable for brands operating across multiple markets, where regulatory and consumer expectations vary.
Building Trust Through Transparency
Consumers today demand transparency. QR codes empower brands to meet this demand by providing instant access to:
- Ingredient breakdowns
- Sourcing and sustainability credentials
- Certifications and compliance documents
- Allergen information
- Recycling instructions
A Digital Product Passport, if you will. This level of detail builds trust and encourages repeat purchases, especially among health-conscious and eco-aware consumers.
Conclusion
As packaging real estate becomes more precious, codes QR sur l'étiquette offer a future-proof way to deliver detailed product information, enhance consumer trust, and streamline global compliance. With GS1 Digital Link, Polytag’s redirect capabilities, and barcode-level implementation, brands can unlock new levels of engagement – without adding complexity to their packaging and maximising precious label ‘real estate’.