What is Project Sunrise and why should you care?
Il est probable que vous ayez entendu parler du projet Sunrise ou de GS1 Sunrise au cours des dernières années. Il a été mentionné pour la première fois en 2022, mais il a suscité davantage d'intérêt au cours de l'année écoulée. Le projet Sunrise est un changement passionnant qui se produit dans le monde de la vente au détail et que les marques de tous les secteurs doivent absolument connaître.
Project Sunrise, yes, it’s finally happening!
As technology advances, the world of product packaging and supply chain management is evolving rapidly. Today, shoppers expect more transparency, retailers are demanding greater efficiency, and regulatory bodies are pushing for stricter compliance.
Project Sunrise is a global initiative aimed at transitioning from traditional barcodes – the ones that have been around for 50-plus years – to 2D barcodes, such as QR codes, powered by GS1 Digital Link.
In simple terms, Project Sunrise will retire the barcode and usher in a new era of smarter QR
codes driven by GS1 standards.
What does the switch to QR codes mean for you?
For retailers and brand owners, Project Sunrise is pretty exciting.
QR codes powered by GS1 standards can store a huge amount of information – much more than your traditional stripy barcode. As well as GTINs, the next generation barcode will
include additional and dynamic data, such as batch numbers, expiry dates, URLs or location data. This means that instead of just price checks, retailers can quickly identify a wider array
of product details.
QR codes also align perfectly with today’s smartphone-savvy shoppers who love easy access to information. Making your products digitally interactive can boost engagement, loyalty
and your bottom line. By adding a QR code to your packaging, consumers can gain access to sourcing info, sustainability credentials or even your latest brand stories.
Trials have also suggested that food waste can also be cut by embedding sell-by dates in the new QR-style codes, allowing for more dynamic discounting.
So, when is Project Sunrise happening?
Good news, you still have time to adjust, but don’t delay too much!
Some forward-thinking retailers and brands have already started using them on some products. Project Sunrise is ramping up now, with most stores expected to fully transition to QR codes by 2027.
It might seem far off, but the sooner you start planning, the smoother your transition will be. And the sooner you can leverage the benefits.
So, the time has come to embrace Project Sunrise. QR codes are your ticket to better connections with customers, simpler operations and more powerful marketing.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam vulputate justo et elit aliquet tincidunt. Phasellus mollis tempus eros et ullamcorper. Phasellus nibh libero, imperdiet ac dictum a, suscipit feugiat lectus. Curabitur non ex quis arcu rhoncus imperdiet id vel turpis. Donec ultricies, ex vel sollicitudin interdum, enim justo feugiat turpis, quis pharetra mi leo sed velit. Ut at velit nulla. Phasellus tristique suscipit lorem, vitae mattis urna. Pellentesque quis arcu et nulla commodo ullamcorper id vitae felis. Fusce id velit mauris. Vivamus tristique ut nisl sed ullamcorper. Morbi vel enim at erat elementum hendrerit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Cras interdum hendrerit dui, a condimentum nulla tristique eget. Nam consectetur luctus posuere.