Use GS1-certified QR codes to connect with your customers in a whole new way.
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Access QR Squared GS1-certified QR Codes for your products and brand instantly.
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Create QR Squared Digital Product Passports (DPP) to track the lifecycle of your products.
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Claim your company’s QR Code Domain today to start building webpages immediately.
Start In Seconds For Free
Try out QR Squared today and get started in seconds. No credit card required.
- Enter your requirements and immediately download your GS1-compliant QR codes.
- Add your QR code ‘artwork-ready images’ to your product or packaging.
- Design your QR landing page in a few clicks with our custom templates and go live.
Over 100 million people will be using QR Codes by 2025. Don’t get left behind.
Learn about QR codes and barcodes
Learn everything you need to know about GS1, GTINs and how they relate to your QR codes and barcodes.
Trusted By
One Tool. 100 Applications.
- Marketing analytics
- Brand storytelling
- Loyalty programmes
- Marketing landing pages
- Interactive packaging
- Feedback forms
- Interactive signage
- Location-based marketing
- Payment process
- Endless labels
- Product information
- Inventory management
- Supply-chain tracking
- Product analytics
- Compliance
- Traceability
- Anti-counterfeiting
- Logistics
- Point of sale
- Menus
Highest standard of compliance
QR Squared codes are GS1 compliant. GS1 is a global, not-for-profit organisation that develops and maintains standards for business communication including barcodes and QR codes.
“The launch of QR Squared marks a significant step forward in transforming how we track, trace and engage with packaging. The GS1 UK team has worked to ensure that the platform meets the highest requirements for GS1 standards.”
Anne Godfrey, CEO of GS1 UK
A Window To Your Brand World
Case Study: Sixty seconds with Blighty Booch
A New Marketing Channel
Blighty Booch feature QR Squared GS1-approved, unique-every-time QR codes on labels across its range of soft drinks.
Once scanned, the QR codes take Blighty Booch consumers to customisable, branded landing pages – developed using an easy-to-use tool on Blighty Booch’s personal dashboard.
Exceptional Insights
QR Squared provides Blighty Booch with access to invaluable consumer insights that can be used to shape the brand’s future marketing strategies as well as never-seen-before information on customer consumption patterns and geo-located sales data, based on where every QR code is scanned and how Blighty Booch customers interact with the brand after purchasing a product.
“QR codes have the potential to revolutionise the way brands come to life.”
Mark Pavey, Director at Blighty Booch
Just Getting Started?
Everything you need to know about compliant QR Codes
Is it really free to get started?
Yes. QR Squared will never charge you to create QR codes and barcodes until your product is live in market. You don’t need a credit card to get started including securing your domain page name, designing landing pages and creating QR codes.
What if I want to cancel my subscription?
Credit card subscriptions are month-to-month or charged annual according to your chosen price plan. You may upgrade, downgrade, or cancel at any time. Changes to your account are immediate.
How do I scan a QR code?
To scan a QR code, use the built-in camera function of most smartphones or install a QR code scanning app. Once scanned, the encoded information in the QR code will be displayed or processed, depending on its content.
What‘s a GTIN?
GTIN (pronounced ‘gee-tin’) stands for Global Trade Item Number and is a unique identifier for a specific product or service. It is used to track and identify products throughout the supply chain, from manufacturing to the point of sale.
What does QR Code Compliance do?
QR code compliance ensures that your codes are:
- Scannable: They are readable by a wide range of devices and scanners.
- Secure: They are protected from tampering and hacking.
- Accurate: The encoded information is correctly interpreted.
- Durable: They can withstand various environmental conditions.
Why do my QR Codes need to be compliant?
- Legal and Regulatory Compliance: In certain industries, QR code compliance is mandated by law.
- Data Security: Non-compliant codes may be vulnerable to hacking and data breaches.
- Customer Experience: Poorly designed or malfunctioning QR codes can frustrate customers.
- Brand Reputation: Non-compliant QR codes can damage your brand’s reputation.
Who is GS1?
GS1 is a global, not-for-profit organisation that develops and maintains standards for business communication including barcodes and QR codes. We partner with GS1 to ensure our QR codes adherence to industry standards and regulations.