See how QR codes are shaping the food and groceries industries

Use QR codes to grow your consumer packaged goods and food & groceries brands.

From the weekly supermarket shop to personalised nutrition, QR codes are shaping the food and drinks industry. QR codes play a crucial role in food production, processing and distribution, as well as influencing consumer preferences and purchasing on-pack and marketing promotions. Food and drinks brands of all sizes can benefit from the power of GS1-certified QR codes.

  • QR what you eat. Consumers expect to see providence and ingredient details on pack before purchase.

  • Food brands with global distribution opportunities save on label costs with QR codes that translate ingredients and instructions.

  • Online shopping and D2C continues to grow, make sure wherever customers find your brand they can make a repeat purchase online.

Read QR Squared Use Cases for Food and Drinks businesses

Trusted By

  • Logo of Marks and Spencer
  • One Water logo
  • Logo of Co-op
  • Ocado logo
  • Aldi logo

See how our Food and Drinks clients are using QR codes to grow their business

Detailed Nutritional Information

Go beyond the limited space on packaging to provide comprehensive nutrition facts, including micronutrients, allergen information, and dietary guidelines.

Ingredient sourcing, provenance and traceability

Share the journey of your ingredients, highlighting where they come from, how they’re sourced, and any certifications (organic, fair trade, etc.). This builds trust and transparency.

Preparation instructions and recipes

Offer cooking tips, recipe suggestions, and even video tutorials to help consumers make the most of your product.

Product recall information

Provide quick access to recall information in case of any safety concerns, ensuring consumer safety and building trust.

Inventory tracking

QR codes can be used to track inventory levels at various stages of the supply chain, from manufacturing to stock levels to distribution.

Loyalty Programs

Integrate QR codes with loyalty programs to reward repeat customers with points, special offers, or early access to new products.

Applying real-time data insights

Know when and where customers are engaging with your products in real-time with our data-analysis dashboard.

Feedback and support channels

Link to surveys or feedback forms to gather valuable insights directly from your customers.

QR Squared is your GS1-approved partner to create and manage certified QR codes.

See our use cases

Start In Seconds For Free

Try out QR Squared today and get started in seconds. No credit card required.

  1. Enter your requirements and immediately download your GS1-compliant QR codes.
  2. Add your QR code ‘artwork-ready images’ to your product or packaging.
  3. Design your QR landing page in a few clicks with our custom templates and go live.
Get Started