Anti-counterfeiting protection on luxury goods
Fine Wines Use Case.
This year the loss of fine wine sales attributed to counterfeiting is estimated at 2.7 billion euros. Counterfeiting premium alcohol damages product sales, brand reputation and may pose a health risk to consumers.
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Fine Wine is a €130 billion industry in Europe
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Loss of Fine Wine Sales is estimated at 2.7 billion euros a year.
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Counterfeiting may be fraudulent mislabeling or intellectual property infringement.
Safeguarding our client’s brand legacy
Determined to safeguard client’s brand legacy and protect their consumers, QR Squared offer GS1-certified QR code-enabled security labels.
Each genuine bottle can be marked with a GS1-compliant unique QR code that can be scanned across the full supply chain from bottling and labelling to purchase. Stockists and consumers can verify authenticity before the point of purchase. Scanning the QR Squared QR code will direct users to a secure web-page that instantly verifies product authenticity and confirms end-to-end supply chain security.
“Counterfeiters have unprecedented access to all levels of the industry. which is now global, .with the Internet often providing a useful cloak of anonymity”.
The World Of Fine Wine.
Brands can also use QR Squared landing pages to share product and marketing information as well as accessing real-time data on scan details, including geo-location.
QR Squared anti-counterfeiting verification system powered by GS1-compliant unique QR codes enables brands to protect their product reputation and safeguard against grey-market suppliers and illegally manufactured fake goods.
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Start In Seconds For Free
Try out QR Squared today and get started in seconds. No credit card required.
- Enter your requirements and immediately download your GS1-compliant QR codes.
- Add your QR code ‘artwork-ready images’ to your product or packaging.
- Design your QR landing page in a few clicks with our custom templates and go live.