Make brand moments interactive.
Alcoholic Spirits Use Case.
The global cocktail mixer market is estimated at a worth of seven million pounds in 2025 and encompasses the production, distribution, and sale of liquid ingredients used to enhance and flavor cocktails. These mixers can be alcoholic or non-alcoholic and come in a diverse range of flavors, from traditional to innovative. When targeting consumers directly, brands in this category can stand out from the competition by applying interactive QR codes to guide in the making and presentation of cocktails.
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The rise of home entertainment has increased demand for cocktail mixers as consumers seek to replicate bar-quality drinks at home.
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The rapid expansion of e-commerce platforms provide opportunity for brand to grow direct-to-consumer audiences anywhere in the world.
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Interactive QR codes enhance both instructional and entertaining content moments between brand and consumer.
Make an instructional moment entertaining with interactive QR codes
Imagine scanning a QR code on a bottle of cocktail mixer and being greeted by a step-by-step interactive guide, complete with videos and animations, leading you through the cocktail-making process. Or the QR code unlocks a group trivia game about cocktails, ingredients, or cocktail history, adding a playful element to the experience.
“In 2025, you need more than a great tasting product to stay ahead in the home cocktail mixer market. You need to entertain your at-home customer in the same way they’d be entertained by a bartender on a night out. It’s no easy task, but QR codes open a window to interactive brand moments right from the product label.” Allora Drinks.
Creating trust and emotional connection through QR code brand stories
For consumers seeking personalised recommendations, a QR code can lead to a quiz or survey, tailoring cocktail suggestions to individual preferences. This interactive approach not only enhances the customer experience but also fosters brand loyalty, drives sales, and leaves a lasting impression.
Scaled drinks brands may wish to use a QR code to trigger an augmented reality experience, placing a virtual bartender right in front of you, demonstrating the cocktail-making process with lifelike precision.
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