Use Secure QR Codes To Shape Your Business

Discover the potential of GS1 Digital Link codes from QR Squared.

  • Tag-and-trace your products across their full lifecycle including Digital Product Passports.

  • Access never-seen-before real-time data across customer activities.

  • Create brand moments with your customer across offline touchpoints.

Unique-everytime QR Codes

Revolutionise Your Supply Chain with Unique Everytime QR Codes. Gain unprecedented control over your products and supply chain with full visibility into your products lifecycle journey, from creation to consumer. Access real-time data to inform smarter decisions and drive business growth.

QR Squared is your GS1-approved partner to create and manage certified QR codes.

NExt GENERATION QR Codes

Delight customers with tailored experiences using GS1-approved dynamic QR codes. Personalise messaging, offers and marketing campaigns for your customers or share your unique brand story directly from your product labelling.

  • Future Focussed

    GS1-approved QR codes are set to replace barcodes. Don’t let your business get left behind.

  • Fully Compliant

    QR Squared codes are GS1-approved and fully compliant with global business standards.

  • Made for Business

    Equipped to manage supply-chain tracking, anti-counterfeiting, Digital Product Passports and more.

Looking to Optimise Your Business?A Guide for Scaled Companies Using QR Codes

Meet regulatory and operational requirements

Keep compliance clear and effective across Digital Product Passports, international food and drink certifications as well as medical certifications including FDA (Food and Drug Administration) and MHRA (Medicines and Healthcare products Regulatory Agency)

Improve traceability of thousands of products

Access and amend data for all products across your supply chain remotely and in real time. Improve supply-chain optimisation including traceability and stock control.

Authenticate Products and Supply Chain of Evidence

Ensure product authenticity and providence by linking GS1-certified QR code to a blockchain-based system, optimising your supply chain, preventing counterfeits, frauds and forgeries.

Apply timestamps and dates for accuracy, shelf life and quality control

Include precise timestamps for creation, manufacturing and distribution dates to optimise quality control, shelf life and expiration tracking.

Assign unique serial numbers

Assign unique serial numbers to each product for tracking and inventory management in real-time, enabling efficient distribution and restocking.

Use Digital Product Passports to share information

Use DPPs to share information including batch numbers, serial numbers or product customisation to optimise product supply chains and present interactive experiences for customers.

Apply Dynamic Pricing

Use QR codes as a price point on products and menus with the ability to offer dynamic pricing, surge pricing or sale status.

Share targeted offers, promotions or information

Encourage loyalty by providing targeted offers, discounts and exclusive deals based on product stock levels, customer preference and purchase history.

Recycling and Recycling legislation

If your business is looking to implement QR codes in response to recent recycling legisitation, visit our sister site, polytag.io

A Story Worth Sharing

Case study: Sixty seconds with One Water

The Story behind the name

In an over-crowded market, One Water stand out with their mission to sell bottled water in the UK to fund water projects around the world. But many customer’s buy based on good design, not good deeds, so One Water use our QR codes to get their story across on every bottle across their product range.

Connection to customers

QR Squared QR Codes don’t just act as a way to broadcast brand messaging straight from the bottle; they also enable One Water to track customer use, optimising messaging and marketing strategy. This real-time data can be accessed through our secure platform.

“Their QR based technology enables our customers to connect with us and learn more about what we do, whilst also providing us with additional insights.”

Duncan Goose, One Water

Download CASE STUDIES

Read about QR Squared Case Studies for businesses and brands.

WANT TO MAKE MORE OF YOUR BRAND EXPERIENCE?A Guide for Scaled Companies Using QR Codes

Brand storytelling and founder stories

Share origin and founder stories as well as brand positioning directly with customers from the point of your product’s label.

Rapid purchase and repeat purchase

Encourage customers to buy your product or easily buy again with one-click purchase QR codes.

Lead Generation

Capture customer contact information with ease using QR codes linked to landing pages or sign-up forms.

Targeted promotions, offers and sales

Reward customers with personalised discounts, vouchers, or exclusive deals based on product sales rates, customer preferences or purchase history

Provide easy access to FAQs and instructions

Provide instant access to instructions for use, frequently asked questions and troubleshooting guides.

Location Based Content

Trigger location-specific content, such as local recommendations or brand stories when customers scan QR codes in specific places.

Social Media Integration

Encourage social media engagement by linking on-product QR codes to social media profiles, contests, or hashtag campaigns across YouTube, Instagram, Meta, LinkedIn and TikTok.