Connect with customers with brand storytelling

Challenger Brand and SME Use Case.

As of 2025, the UK government confirmed there are 5.5 million small and medium-sized enterprises (SMEs) in the UK. These challenger brands vary across industry and business goal–but many are united by founders who have a story worth sharing. One of the best ways to share those stories is using QR code on product labels.

  • Just under one in three UK adults (30%) now either run their own business or plan to start a business within the next three years.

  • Over half of entrepreneurs now cite making a difference in the world as an important driver of their engagement in entrepreneurship.

  • 10% of women are now engaged in early-stage entrepreneurial activity – a three-fold increase since 2002.

    Source: Global Entrepreneurship Monitor

Telling your brand’s unique story

A compelling founder story resonates with customers and beyond. It attracts talent and investors, inspiring a shared purpose. It also becomes a powerful marketing tool, transforming into engaging content when displayed on product labels using a QR code.

“Stories have the power to grab attention, connect with emotion and persuade us to take action. Storytelling is not merely a commercial ploy. It is a necessary ability for entrepreneurs, business owners and leaders who wish to distinguish themselves in today’s competitive and noisy market.” Forbes, The Power of Storytelling.

Creating trust and emotional connection through QR code brand stories

Incorporating the founder story into product labels through QR codes offers several advantages. QR codes on label provides an interactive experience for customers who are already invested or considering your product.

Unlike traditional labels with limited space, QR codes can link to a dedicated webpage or video, allowing for a richer and more comprehensive storytelling experience. QR codes are easily updated, enabling SMEs to adapt the founder story as the business evolves.

By effectively weaving the founder story into the fabric of their business using QR codes, SMEs not only build a stronger brand but also cultivate a thriving community around their venture.

Trusted By

  • Logo of Marks and Spencer
  • One Water logo
  • Logo of Co-op
  • Ocado logo
  • Aldi logo

Start In Seconds For Free

Try out QR Squared today and get started in seconds. No credit card required.

  1. Enter your requirements and immediately download your GS1-compliant QR codes.
  2. Add your QR code ‘artwork-ready images’ to your product or packaging.
  3. Design your QR landing page in a few clicks with our custom templates and go live.
Get Started