Get market ready with GS1
and QR Squared

Everything you need to know about global standard and GTINs with GS1.

In this short guide, you can learn how to use GS1, the global standards company, to get a Global Trade Item Number or GTIN for your product, in order to create on-pack barcodes and QR codes.

  • A barcode number, also known as a Global Trade Item Number (GTIN), is not something you can assign yourself.

  • GS1, with its comprehensive database of issued and unissued numbers, guarantees the uniqueness of your GTIN.

  • GS1 publish guidelines on creating code images that are universally readable by machines worldwide.

Why GS1?

GS1 is the only authorised provider of GTINs the string of numbers you see under a barcode (also sometimes known as an EAN or UPC). Every GTIN is unique to a product. GS1’s GTINs and barcodes are used and accepted by retailers and marketplaces globally.

Trusted By

  • Logo of Marks and Spencer
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  • Ocado logo
  • Aldi logo

Learn about GS1 Barcodes

Learn everything you need to know about GS1 Barcodes and how they can help your business.

QR Squared is your GS1-approved partner to create and manage certified QR codes.

See our use cases

Everything you need to know when getting started with GS1

Where do I get my GTIN or barcode with GS1?

Head to GS1’s website where you can join as a member, create new GTINs and barcodes, add and manage your product data and other GS1 identification numbers.

How does GS1 make sure my GTIN and barcode are unique?

GS1 have a global database of available and unavailable GTINs, this is one of the reasons we recommend always obtaining your product identifiers directly from GS1.

Who are GS1?

GS1 is a global, not-for-profit organisation that develops and maintains standards for business communication including barcodes and QR codes.

Can I get my GTINs elsewhere?

GS1 is the only place to get authentic, authorised GTINs. GS1 GTINs and barcodes are globally recognised and accepted by all retailers and marketplaces, including Amazon, eBay and Google shopping.

How is QR Squared connected to GS1?

QR Squared codes are GS1 compliant and the CEO of GS1 UK, Anne Godfrey, has said “QR Squared is the only solution on the market today that is fully approved by GS1.”

What if I need more help with my GTINs?

GS1 have an extensive knowledge hub and support features to help with everything from product identification features to GTIN calculators.

Start In Seconds For Free

Try out QR Squared today and get started in seconds. No credit card required.

  1. Enter your requirements and immediately download your GS1-compliant QR codes.
  2. Add your QR code ‘artwork-ready images’ to your product or packaging.
  3. Design your QR landing page in a few clicks with our custom templates and go live.
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