Understanding the shift
Preparing for Project Sunrise is essential for any forward-thinking FMCG brand that wants to stay ahead. Traditional barcodes will be replaced by QR codes by 2027, so it’s important to understand how you can transition smoothly and capitalise on the benefits of this technology.
The advantage of QR Squared QR codes
QR Squared QR codes have been developed to align with global GS1 standards, providing the most secure way to navigate Project Sunrise. Our advanced QR codes have greater functionality than traditional stripy barcodes, such as embedding comprehensive data including batch numbers, expiration dates, URLs, and location-specific information. This dynamic data has the potential to enhance supply chain management and retail efficiency, while improving consumer engagement.
Steps to prepare your brand for Project Sunrise
To effectively prepare your brand for Project Sunrise, you should begin by evaluating your current product packaging. Integrating QR Squared QR codes requires an audit of existing packaging production and printing processes, followed by the integration of the QR code into artwork. Being proactive at this stage will ensure a seamless integration with no disruptions closer to the transition deadline.
Another crucial aspect of preparation involves aligning your data management practices with GS1 standards. QR Squared simplifies this by ensuring its QR codes are fully compliant.
To streamline the transition to QR codes, QR Squared offers a GS1-certified bulk QR code generator, enabling businesses to efficiently produce large volumes of unique, compliant QR codes. This tool supports the assignment of individual serial numbers, batch identifiers and timestamps, enhancing traceability and inventory management.
By leveraging this feature, brands can ensure each product is uniquely identifiable, facilitating real-time tracking and granular data collection across the supply chain. This is particularly beneficial for industries requiring stricter compliance and quality control measures such as food and beverage, healthcare, and electronics.
And don’t forget boosting consumer engagement
In addition to the benefits across the value chain, Project Sunrise can also help brands enhance consumer interaction by embedding engaging digital content within their QR codes.
Whether it’s sharing sustainability stories, detailing sourcing information, or personalised marketing campaigns, QR Squared QR codes help bridge the gap between physical products and digital experiences, creating stronger consumer relationships and boosted brand loyalty.
Get ahead of Project Sunrise and kick start your QR code journey
Early adoption of the Project Sunrise principles will not only streamline your operational readiness but help you gain a competitive advantage when capitalising on the benefits offered by QR code technology.