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See how other businesses are levelling up using GS1-certified QR codes.
Curious how your peers are doing it?
Explore the stories below to see real-world examples of small businesses leveraging GS1 QR codes to grow and thrive.
A Story Worth Sharing
Case study: Sixty seconds with One Water
The Story behind the name
In an over-crowded market, One Water stand out with their mission to sell bottled water in the UK to fund water projects around the world. But many customer’s buy based on good design, not good deeds, so One Water use our QR codes to get their story across on every bottle across their product range.
Connection to customers
QR Squared QR Codes don’t just act as a way to broadcast brand messaging straight from the bottle; they also enable One Water to track customer use, optimising messaging and marketing strategy. This real-time data can be accessed through our secure platform.
“Their QR based technology enables our customers to connect with us and learn more about what we do, whilst also providing us with additional insights.”
Duncan Goose, One Water
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A Window To Your Brand World
Case Study: Sixty seconds with Blighty Booch
A New Marketing Channel
Blighty Booch feature QR Squared GS1-approved, unique-every-time QR codes on labels across its range of soft drinks.
Once scanned, the QR codes take Blighty Booch consumers to customisable, branded landing pages – developed using an easy-to-use tool on Blighty Booch’s personal dashboard.
Exceptional Insights
QR Squared provides Blighty Booch with access to invaluable consumer insights that can be used to shape the brand’s future marketing strategies as well as never-seen-before information on customer consumption patterns and geo-located sales data, based on where every QR code is scanned and how Blighty Booch customers interact with the brand after purchasing a product.
“QR codes have the potential to revolutionise the way brands come to life.”
Mark Pavey, Director at Blighty Booch
Want to connect with your customers in a smarter, more trustworthy way
Build Trust
Provide verifiable product information your customers can rely on.
Enhance Engagement
Share rich content, promotions, and more directly with a scan.
Streamline Operations
Improve traceability and efficiency behind the scenes.
Future-proof your business
GS1 standards can open doors to new marketplaces and opportunities.
Direct customer connections
Discover how businesses are using scans to offer exclusive content.
Transparency that resonates
Learn how others are using GS1 QR codes to share authentic product details, ingredients, and origins.