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See how other businesses are levelling up using GS1-certified QR codes.

  • See how different industries connect with consumers at barcode level.

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Curious how your peers are doing it?

Explore the stories below to see real-world examples of small businesses leveraging GS1 QR codes to grow and thrive.

A Story Worth Sharing

Case study: Sixty seconds with One Water

The Story behind the name

In an over-crowded market, One Water stand out with their mission to sell bottled water in the UK to fund water projects around the world. But many customer’s buy based on good design, not good deeds, so One Water use our QR codes to get their story across on every bottle across their product range.

Connection to customers

QR Squared QR Codes don’t just act as a way to broadcast brand messaging straight from the bottle; they also enable One Water to track customer use, optimising messaging and marketing strategy. This real-time data can be accessed through our secure platform.

“Their QR based technology enables our customers to connect with us and learn more about what we do, whilst also providing us with additional insights.”

Duncan Goose, One Water

Meet a few of the companies that use QR Squared to grow their business and brand

Photo of a main in a checked shirt holding up a drink bottle.

Après Provence

Après Provence brings a fresh, inclusive take to rosé. Made in Provence and inspired by life after the slopes, after the surf, or just after a good day, its clean design and mineral-rich flavour break from tired category norms. The brand combines tradition and modernity, with a beautifully crafted bottle.

Photo of different Arrowtown bottle packaging

Arrowtown

Arrowtown crafts clean, natural vodka sodas made with triple-distilled vodka and real fruit flavour — no artificial sweeteners or added sugar. Inspired by coastal living and driven by sustainability, each can helps prevent ocean plastic in partnership with Ocean Co. Designed for simplicity and impact, Arrowtown is part of a new wave of better drinking.

Photo of Blighty Booch loose-leaf tea packaging and a cup of tea

Blighty Booch

Blighty Booch brews raw, small-batch kombucha in North Wales, using high-quality tea and natural fermentation to retain living cultures. With no shortcuts like pasteurisation or added sweeteners, their kombucha is alive, functional, and full of character — a true reflection of place and purpose.

Photo of 3 GENIE Kombucha cans

Genie Drinks

Genie Drinks brews three gut-friendly kombuchas — Fiery Ginger, Dry Apple, and Blueberry & Raspberry — all low in sugar and without any sweeteners. Made with natural ingredients and a focus on digestive health, their drinks combine flavour and function and are popular at many occasions, with lunch, for an afternoon pick-me-up, or as an alcohol replacement in the evening. Built on principles of transparency and sustainability, Genie is a modern soft drink brand that does good as well as tasting good.

Photo of a barista holding a milk jug and a nicely poured latte with artwork on top

Green Street

Green Street helps small businesses reduce their carbon footprint and make sustainability practical and profitable. With clear tools, local pilot programs, and a values-led approach, it’s building greener British high streets — one shop, one street, one community at a time. Borro, their returnable cup scheme, is an extension of this mission — using QR codes to track cups and make reuse simple for cafés and customers alike.

Photo of a tattooed man in a vest pouring KZEN water from a can onto his head

KZN

KZN is clean, caffeinated water designed for sustained energy without sugar or chemicals. With naturally sourced caffeine and a minimalist ethos, it’s built around the idea of improving 1% every day — a challenger brand that rethinks everything about energy drinks.

Photo of Raju sauce bottle packaging.

Raju Sauces

Zee, the founder of Raju Sauces, is a full-time food obsessive who created Raju to bring together the flavours of his South Asian heritage with the foods he actually loves to eat — from burgers and bhajis to wings and butties. For Zee, food is about more than just eating. It’s about sharing stories, connecting cultures, and bringing people together. That’s what Raju is all about — all-natural sauces made to mix things up, with no rules and no nasties. From biryanis to BBQs, however you eat, Raju brings the flavour.

Photo of a group of people smiling and drinking Red Fin Cider

Red Fin Cider

Red Fin brings serious craft experience to bring you a modern cider. Driven by their five core values: authenticity, sustainability, digital integration, wellbeing, and diversity.

No shortcuts, no fluff — just proper cider, done right. Built by the team behind national brands like Orchard Pig, Double Barrelled & Big Smoke Brewery. Red Fin wants to modernise cider.

Photo of Teffie biscuit packs

Teffie

Teffie hits the spot. With crave-worthy flavours, slow-release energy, and feel-good fibre, Teffies are the on-the-go snack revolutionizing snacking. Teff is our #1 ingredient – and there’s a reason for that. Not another health fad, this tiny ancient grain is planet-friendly and has fuelled Ethiopian and Eritrean kitchens for over 3,000 years, powering everything from home-cooked meals to world-record-breaking athletes. Each snack is a healthier alternative to a sweet treat, from brownie to Christmas cake, find your favourite flavours reimagined and fuel your metabolism, naturally with Teffie.

QR Squared is your GS1-approved partner to create and manage certified QR codes.

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A Window To Your Brand World

Case Study: Sixty seconds with Blighty Booch

A New Marketing Channel

Blighty Booch feature QR Squared GS1-approved, unique-every-time QR codes on labels across its range of soft drinks.

Once scanned, the QR codes take Blighty Booch consumers to customisable, branded landing pages – developed using an easy-to-use tool on Blighty Booch’s personal dashboard.

Exceptional Insights

QR Squared provides Blighty Booch with access to invaluable consumer insights that can be used to shape the brand’s future marketing strategies as well as never-seen-before information on customer consumption patterns and geo-located sales data, based on where every QR code is scanned and how Blighty Booch customers interact with the brand after purchasing a product.

“QR codes have the potential to revolutionise the way brands come to life.” 
Mark Pavey, Director at Blighty Booch

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Direct customer connections

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Transparency that resonates

Learn how others are using GS1 QR codes to share authentic product details, ingredients, and origins.