Your smartphone is now as essential as your wallet when it comes to shopping. From self-checkouts to loyalty schemes, QR codes are quietly transforming the way we shop, one scan at a time.
QR codes powered by GS1 are a new technology that is a key enabler for retail innovation, unlocking rich, personalised and even more sustainable customer experiences. Let’s take a closer look at five ways QR codes are reshaping the physical retail space.
1. Interactive clothing tags
Imagine scanning a clothing tag to see how a garment was made, what materials were used, or how it was styled on the runway. QR codes enable this kind of real-time storytelling and product transparency.
Using QR Codes, in-store experiences are becoming interactive, informative, and much more aligned with the expectations of digital-first shoppers.
2. Second-hand with a twist
Pre-owned fashion is booming, and retailers are jumping on the bandwagon, but verification and tracking are pain points.
QR codes retailers a new level of traceability in-store. Customers can scan tags on second-hand items to view their history, ownership, and condition. This adds credibility and value to resale initiatives and retailers, while tapping into circular economy models.
3. Authenticating designer reselling
Counterfeits are a $500 billion global problem. High-end retailers are tackling this with scannable tags or embedded QR codes that link to verified proof of authenticity.
Whether you’re buying a pre-loved designer handbag or luxury sneakers, a simple scan can confirm legitimacy right from the sales floor.
4. Self-checkout reimagined
Forget queuing. With QR codes integrated into product tags and shelf displays, shoppers can now scan and pay instantly using their phones.
Retailers are already rolling out app-based self-checkouts powered by QR codes, speeding up the process and giving control back to the consumer. In the UK, leading retailers such as Marks and Spencer, Asda and Sainsbury’s are already using the technology. This lets customers scan items using 1D barcodes or 2D QR codes and complete payment from their phone.
5. Post-sale repair & services
Forward-thinking brands like Uniqlo are using QR codes to extend the lifecycle of their products.
By scanning a unique on-label QR code, customers can book repair services, request alterations, or get recycling info. This not only reduces waste, but also builds brand loyalty through meaningful post-sale support.
The future is already here
Retail is no longer just about products on shelves. It’s about connected experiences that bridge the physical and digital worlds. QR codes are inexpensive, adaptable and universally understood. They are also the new standard as part of GS1’s Project Sunrise. They are critical to the digital transformation of in-store experiences.
At QR Squared, we’re excited to be part of this scannable future. Whether you’re a global brand or a local boutique, the possibilities with QR are limitless, and they’re only a scan away.
Get ahead and get started today with QR Squared: https://app.qr-squared.com/sign-up