Create digital showrooms for customers to try before they buy
Digital Show-rooming Electronics Use Case.
The electronics industry is one of the most highly-researched and reviewed product categories, with a GE Capital Bank study reporting that 81% of shoppers research their product before making a purchase and consumers spend an average of 79 days gathering information before making a major purchase. Digital and physical QR codes can empower consumers to see digital demonstrations or ‘showrooms’ of electronics products without having to travel to see them in person.
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Electronics shoppers love to ‘try before they buy’ and digital demonstrations starting with a QR code can take the friction out of research.
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When comparing electronics, consumers focus on key features and specifications relevant to their needs. Brands have to excel to stand out.
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Digital showrooming through QR code bridges the gap between physical and digital demonstrations of electronics products.
The gateway to immersive experiences
QR codes have emerged as a powerful tool for bridging the gap between physical and digital experiences, particularly in the realm of electronics. By scanning a QR code with a smartphone, consumers can instantly access a wealth of information, interactive content, and immersive experiences related to electronic products.
“Companies can use augmented reality or virtual reality to create a visual experience for users that brings them closer to a purchase. Creating an experience where customers can see what happens when they “try” your product will help them decide if your product is right for them.” Forbes
Unlock your customer’s access to everything your product has to offer
QR codes can unlock 360-degree product views, allowing customers to examine products from every angle and get a realistic sense of their size and features. QR codes can also serve as entry points to virtual showrooms, where customers can explore product catalogs, interact with virtual product demonstrations, and even “try before they buy” through augmented reality experiences. Finally, QR codes can trigger AR experiences that overlay digital information onto the real world, such as visualising how a television would look on a wall or experiencing the sound quality of a speaker system in a specific room.
QR Squared is your GS1-approved partner to create and manage certified QR codes.
Start In Seconds For Free
Try out QR Squared today and get started in seconds. No credit card required.
- Enter your requirements and immediately download your GS1-compliant QR codes.
- Add your QR code ‘artwork-ready images’ to your product or packaging.
- Design your QR landing page in a few clicks with our custom templates and go live.