Authenticating
pre-loved luxury fashion
with QR codes.

Luxury Pre-loved Fashion Use Case.

The second-hand luxury goods industry is valued at £29 billion globally with brands like Vinted, Vestaire Collective and Depop supercharging the ‘preloved luxury’ offering. Scarcity and exclusivity drive the sector, and whether customers are in the market for a one-of-a-kind piece of fashion history, or a limited edition trainer, the first thought on their minds is authenticity. This is where QR codes are used.

  • The pre-loved apparel and footwear industry’s growth is fuelled by a desire for affordable and sustainable luxury.

  • Certified-as-authentic luxury brands hold their value in the resale market. Limited edition and rare items can even appreciate in value.

  • Expert authenticators can certify items once and then use QR codes with blockchain technology to guarantee authenticity forever. 

Certification adds value to second-hand and exclusive luxury apparel and footwear

Whether customers are choosing an established third-party platforms like FarFetch and Net-a-Porter, or working with independent brands in the vintage and designs space, certifying authenticity of luxury brand labels adds value to footwear and apparel. Once verified, each item is assigned a unique QR code with a certificate of authenticity. 

“Without authenticators, experts say the luxury resale industry would crumble, void of consumer trust and rife with increasingly sophisticated counterfeits.” Vogue Business

The ultimate authentication starts with the design house

LVMH the parent company to 75 luxury brands, including Louis Vuitton, Christian Dior, and Tiffany & Co, go a step further, assigning each luxury item a unique QR Code assigned at the time of manufacturing. This means a Louis Vuitton bag created in 2025 will be able to prove its own providence for the duration of existence. 

QR Squared is your GS1-approved partner to create and manage certified QR codes.

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Start In Seconds For Free

Try out QR Squared today and get started in seconds. No credit card required.

  1. Enter your requirements and immediately download your GS1-compliant QR codes.
  2. Add your QR code ‘artwork-ready images’ to your product or packaging.
  3. Design your QR landing page in a few clicks with our custom templates and go live.
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