Shopping sustainably with independent fashion brands
Sustainable Fashion Brands Use Case.
Independent fashion brands are setting themselves apart by openly sharing their full supply chain and providers with customers through QR code technology. This ‘digital passport’ is displayed on product labels or even material clothing label enabling customers to access detailed information about the garment’s materials, manufacturing process and environmental impact—and customers are responding with their wallets.
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Fashion brands are now focusing their efforts on making textiles more durable, repairable, reusable, and recyclable.
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Traceability is important to control the lifecycle of clothes and QR codes are accessible to brands of all sizes.
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The fashion industry can become more sustainable by leveraging QR code technology.
Appetite for transparency in fashion
As fast fashion comes under fire, a report by ESW reveals 94% Gen Zs and 93% of Millennials showed the highest consideration for sustainability while shopping. These demographics prefer fashion brands that are producing clothes that don’t harm the environment and are transparent in their processes, starting with QR codes on product that share both barcode-level details of materials and sustainable supply chain practices of production and shipping.
“Digital Eco-Labels On Our Clothes Could Transform The Way We Shop” Vogue
Customers reward transparency with loyalty
Forbes reports a significant correlation between brand transparency and customer loyalty, stating that transparent brands are 94% more likely to cultivate loyal customer bases. This compelling statistic underscores the growing importance of open and honest communication between businesses and their consumers.
Some brands are literally ‘wearing their heart on their sleeve’ by printing QR codes onto the fabric of their garments to track the history across multiple owners and learn about durability of materials.
QR Squared is your GS1-approved partner to create and manage certified QR codes.
Start In Seconds For Free
Try out QR Squared today and get started in seconds. No credit card required.
- Enter your requirements and immediately download your GS1-compliant QR codes.
- Add your QR code ‘artwork-ready images’ to your product or packaging.
- Design your QR landing page in a few clicks with our custom templates and go live.