Encouraging brand loyalty as customer needs shift

Encouraging Loyalty in food and groceries Brands Use Case.

Nourishing a newborn is a parent’s most profound responsibility, and for first-time parents, it can be especially daunting. For brands serving children of all ages, QR codes on packaging offer a powerful way to cultivate brand loyalty from the very first spoonful, guiding young consumers seamlessly from baby food to solid meals and beyond.

  • Age matters when working with food for babies and toddlers, with consumers needing to change to new products every six months.

  • Parents are busy and appreciate time-saving solutions. On-pack QR codes offer a convenient and trusted way to access information and make a purchase right away.

  • Verifying essential information like nutrients, organic status and guidance on product use and preparation can build trust and loyalty with parents.

Personalised guidance promotes loyalty

QR codes are an opportunity for brands to connect with time-poor and often overwhelmed customers before a point of purchase. This is especially relevant for parents. 

New parents are naturally overwhelmed by the choices of baby food. Brands that offer personalised guidance can connect to parents. By scanning a QR code on each jar of baby food, parents access an age-appropriate feeding guides.

“It is still pretty daunting to figure out which baby food is best for your baby and reading baby food labels is a critical step in determining which baby food to buy for your precious child.” Happiest Baby Online.

Use custom HTML to capture data on QR Squared landing pages

Using QR Squared custom HTML forms on landing pages, brands can request that parents enter their baby’s age to a guide that suggests appropriate portion sizes for that specific puree, easing the anxiety of over-or under-feeding.

As the baby ages out of a product range, parents can be prompted to try the next age range of product through landing pages. When they graduate to products for older eaters, they will of course be greeted by a new on-pack QR code to access new guidance for this age group.

QR Squared is your GS1-approved partner to create and manage certified QR codes.

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Try out QR Squared today and get started in seconds. No credit card required.

  1. Enter your requirements and immediately download your GS1-compliant QR codes.
  2. Add your QR code ‘artwork-ready images’ to your product or packaging.
  3. Design your QR landing page in a few clicks with our custom templates and go live.
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