Give customers the confidence to buy new products in store.
Use interactive tools to help sell products in-store and online.
The skincare market is expected to grow annually by 3.61% from 2025 to 2029 and this year, 88% of skincare sales are expected to be non-luxury goods, opening opportunity for health and beauty brands to access a wealth of new customers in skincare. QR codes can help customers make first-time purchase decision, or try new products without excessive research.
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Skincare customers want to know about potential product results before purchase. QR codes are the perfect way to boast about your brand.
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QR codes mean brands can share complete and accurate ingredient lists on landing pages without losing label space.
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Customer pages give brands the chance to encourage and display genuine customer reviews, this is especially useful for smaller brands.
Convert more customers with QR codes on pack
QR codes are transforming how skincare customers learn about products before buying. No longer limited by small packaging labels, brands can now offer a wealth of information at consumers’ fingertips. This access to detailed information empowers customers to make informed decisions. They can explore scientific studies backing product claims, learn about sustainable sourcing practices, or even watch videos demonstrating the product being used.
“I think skin is the most important. If you take care of your skin, then everything else looks good.” – Zendaya
Skincare customers want trust and transparency
In today’s world, skincare customers highly value trust and transparency from the brands they choose. People are more knowledgeable about skincare ingredients than ever before. They want to know what they’re putting on their skin and understand the potential effects. any consumers are increasingly conscious of ethical sourcing, environmental impact, and cruelty-free practices.
Customers want to support brands that align with their values. Sharing your brands belief system, product ingredients and brand advocates through on-pack QR codes leading to landing pages all help convert sales.
QR Squared is your GS1-approved partner to create and manage certified QR codes.
Start In Seconds For Free
Try out QR Squared today and get started in seconds. No credit card required.
- Enter your requirements and immediately download your GS1-compliant QR codes.
- Add your QR code ‘artwork-ready images’ to your product or packaging.
- Design your QR landing page in a few clicks with our custom templates and go live.